Your Social Media Playbook
Reach out to your clients and followers, and help spread warm thoughts throughout the year, by posting special messages to mark traditional holidays and industry-related “social media holidays” (for example: Rescue Dog Day, Milk Day, etc.).
Client Engagement Posts
We’ve prepared a selection of ready-to-use posts that you can use as is, or adapt to suit your needs. We recommend using a computer to download and set up your posts.
To use these posts:
1. Click the image you want to use and it will automatically download to your computer or mobile device.
2. Select and copy the text you want to share and post them on your social media page(s).
(Yes, it’s that easy!)
Click the name of the month of your choice below to jump to the selection of posts for that month. Bookmark this page and come back regularly for content and updates.
January
January 1
New Year’s Day
Happy New Year!
Every year comes with a set of resolutions – for both our pets and for ourselves. As cliché as it sounds – it really helps to reset for the year, set positive intentions, and have a goal that serves best!
What are your New Year’s resolutions? Let us know in the comments! We can keep each other on track!
January 24
Change a Pet’s Life Day
Today is Change a Pet’s Life Day, a day about spreading awareness for all animal-kind and encouraging adoption from shelters and raising awareness about animals in need!
Here are some ways you can support animals today!
-Volunteer in a shelter
-Create a fun social media post about animals
-Donate unused toys or food to an animal rescue!
Everything makes a difference!
February
February
Spaying / Neutering Awareness Month
This month is Spaying and Neutering Awareness Month! Talk to us to learn more about the importance of spaying and neutering your pets.
February 14
Valentine’s Day
You’re pawesome just the way you are! Happy Valentine’s day animal lovers! How are you celebrating with your furry companion this year? Show us in the comments!
March
March 17
St Patrick’s Day
Happy St. Paddy’s!
Is your pet the cutest clover in the patch? Are you shamrockin’ and rollin’ in the backyard? Or is it a simple day of puppy kisses and four-leaf clover wishes? Let us know in the comments below what you and your fur family are getting up to this very green day!
March 23
National Puppy Day
Happy National Puppy Day!
Yep, you heard right. It’s an entire day to celebrate our puppies!
We are convinced that puppies keep us young… it might be wishful thinking… but one thing we know for sure, they inspire joy in all of us!
April
End of March / Mid-April
Easter Weekend
We all enjoy a Monday off but whether you celebrate this holiday or not, we love any excuse to have fun with our pets.
Looking for a fun idea? Treat-hunt with your pet’s favorite and most delicious treats! Hide them all over the house – they love to play this game! Let us know if you play any seeking games with your pets!
April 4
World Stray Animal Day
Today is World Stray Animal Day, a day where we can raise awareness for all the homeless animals in the world as well as support our shelters! Even small things can help our animal friends in need.
April 11
National Pet Day
Happy National Pet Day!
Today highlights the sheer unconditional love our pets bring to our lives. What creative way will you celebrate your pet today? Let us know in the comments.
Last Saturday of April
World Veterinary Day
World Veterinary Day is an annual event that was created and established to promote and highlight the lifesaving work performed by veterinarians around the world!!
Say thank you to a veterinarian and clinic today!
(Pssst…. we’ve heard through the grapevine that they love chocolate and coffee… you didn’t hear it from us, though.)
May
Second Sunday in May
Mother’s Day
Happy Mother’s Day! To Moms of all kinds, and that’s Mom with a capital M! Dog-Moms, Cat-Moms, Human-Moms, and Moms to all other animal-kind! We’re going to give you a round-of-a-paws for your amazing Mom skills! You are appreciated!
How are you celebrating Mother’s day this year? Let us know in the comments!
Second Last Monday in May
Victoria Day
Happy Victoria Day!
We hope you will all enjoy a long weekend! While many of us will be celebrating by doing a get-together with yummy BBQ, some of us might be celebrating with fireworks!
Caution – fireworks can be startling to our pets! They may not know what the loud noises are. Keep in mind it’s always good to have a safe and secure place where they can hide to feel better.
June
June 1
World Milk Day
Today is World Milk Day! Established by the Food and Agriculture Organization of the United Nations, this day recognizes the importance of milk as a global food and celebrates this agricultural sector. Thank you to all dairy producers who help feed Canadians from coast to coast to coast.
June 4
National Horse Day
Celebrate National Horse Day today by remembering that horses have been such an integral part of society for so many years for so many different reasons! From working animals to companions to equestrian sports! Have you ever been near a horse? They are truly majestic!
Third Sunday in June
Father’s Day
Happy Father’s Day! To Dads of all kinds, and that’s Dad with a capital D! Dog-Dads, Cat-Dads, Human-Dads, and Dads to all other animal-kind! We’re going to give you a round-of-a-paws for your amazing Dad skills! You are appreciated!
How are you celebrating Father’s Day this year? Let us know in the comments!
June 24
Take your Dog to Work Day
This is bound to be a fun day for us all! Do you think your dog would do well in your work environment? Is your home now also your work environment? If that’s your case, tell us how you’ve been working with your dog by your side!
June 24
Saint Jean Baptiste
Happy St. Jean everybody! What are you and your fur-companion doing this holiday?
Let us know down below!
July
July 1
Canada Day
Have a paw-tastic Canada Day!
Drop a paw emoji if you will be celebrating with your fur companion on this Holiday!
July 8
Cow Appreciation Day
Today is Cow Appreciation Day, a wonderful day to remember how integral cows are to our daily lives! Fun fact about cows – their personalities vary as much as ours! What other fun facts about cows do you know? Share them in the comments.
July 31
National Mutt Day
Happy National Mutt Day!
The term mutt is generally used with affection here. A mutt or a mixed breed is a dog that has no official or recognized ‘breed’ status. When breeds mix, their puppies have a variety of traits, characteristics and appearance! They’re so much fun!
August
First Monday in August
Civic Holiday
Happy Civic Holiday!
We will be taking the day off and perhaps lounging by a lake somewhere with our pets – a perfect day to bond with the family!
How are you celebrating this holiday weekend? Let us know in the comments!
August 8
World Cat Day
Today is World Cat Day!
Did you know? Ancient Egyptians used to worship their cats and would even have them mummified!
Let us know the coolest fact you have about cats!
August 15
Check the Chip Day
This day is a reminder to all pet owners to make sure your pets are microchipped and that the registration and information on the chip is up-to-date!
Microchipping is such a great and easy way to ensure your pets have reliable forms of identification if they become lost.
Trust us, they have reunited many pets with their families!
August 26
National Dog Day
It’s National Dog Day! Commonly known as “Man’s Best Friend”, these furry friends come in all different shapes, sizes and breeds.
Tell us: are you a big dog or a small dog person?
September
First Monday in September
Labour Day
Have a “Pawsome” Labour Day!
How will you be celebrating? Let us know in the comments below!
October
Second Monday in October
Thanksgiving
Happy Thanksgiving!!
We can already smell the apple pies!
Studies show that practicing gratitude increases overall well-being and boosts your mood!
Tell us, what are you most grateful for?
October 2
World Farm Animal Day
Today is World Farm Animal Day, a day to focus our attention on our wonderful farm animals and ensure their humane care! What’s your favorite farm animal?
October 31
Halloween
Happy Halloween!
Are you going full costume with your animal family this year? Show us in the comments!
November
Month of November
Pet Diabetes Month
This whole month is dedicated to our furry friends who have diabetes. Many people aren’t aware that animals can develop similar diseases to humans.
Talk to us about pet diabetes and if you think your pet may be at risk.
November 11
Remembrance Day
As Canadians we come together on this day and remember those who have served our country.
Did you know? A variety of animals have served in wartimes as well. For example, pigeons were used as messengers, horses transported all kinds of things from troops to supplies, and dogs served as bomb detectors and search & rescue workers. An Animals in War dedication statue was even unveiled in 2012 in Ottawa’s Confederation Park!
December
December 9
International Day of Veterinary Medicine
Today’s Day of Veterinary Medicine dedicates itself to recognizing the field of medicine that keeps your furry companions safe and healthy, and the people who practice it. Today you can show your veterinarian some extra love and let them know how much their work means to you!
December 24-25
Holiday Season
Happy Holidays! We wish you a paw-sitively wonderful holiday season! What do you have planned with your fur-family this season? Let us know in the comments!
December 26
Boxing Day
Want to get your pet ready for their Boxing Day close-up? Here’s a tip: place a cookie behind the camera!
Let us know how it worked! Tag us in your pet’s photo ops and help spread the cheer.
December 31
New Year’s Eve
Happy New Year!
What is your plan to celebrate this New Year’s Eve? Staying in with your pooch? Cat guilted you into celebrating with them? Let us know in the comments what you end up doing with your pet!