Dog running through a field

Resources to engage with your clients around flea and tick protection

These messages are intended to be used in your name only. We wish to remind you that it is your ultimate responsibility to ensure that the adaptation, display, distribution, communication and use of these messages do not infringe any rule, including your Code of ethics and the Canadian antispam legislation. In order to help minimize the risks of infringement of said rules, we suggest that you use the messages as is, without modifications.

FLEA AND TICK REMINDER APP

Encourage your clients to download it for free and be alerted when their next flea and tick treatment is due.

Hand holding a phone with the flea and tick app, and a text "Keep your pets happy and healthy with the Flea & Tick Reminder Application"
GET IT ON Google Play button
Download on the App Store button
Flea and Tick reminder app poster with QR codes

Print QR Code

EMAIL TEMPLATES

Email templates that you can customize: a reminder, a fall message and a spring message. Simply download the content in the format of your choice, and edit the clinic and pet owner information before sending to your clients.

Someone holding a dog in their arms with some tick information and a text "It's time to pick up {pet_name}'s Bravecto refill"

Pet Owner Reminder

A dog and a cat laying together with tick informations and a text "Help keep {pet_name} protected"

Spring

A dog and a cat laying together with tick informations and a text "Help protect {pet_name} against fleas and ticks this fall"

Fall

SOCIAL MEDIA TOOL KIT

We have created ready-to-share social media posts for your clinic. Just copy
and paste the content into your social media channel and start engaging with
your followers.

IMPORTANT NOTE (Please include the following disclaimer when using the below social media posts): This message was prepared with the support of a leading Canadian animal health pharmaceutical manufacturer.

For any season

Watch this video to learn how you can protect your pet, your family and yourself, from ticks.

#keepyourfamilysafe #onehealth #checkforticks

Canada map
An infographie representing a man with a dog and a tick, with 7 steps to help protect people and animals against ticks

There are ways to help protect your pets AND your family. Learn 7 simple steps to help protect yourself and your pets from ticks!

#keepyourfamilysafe #onehealth #checkforticks

Seasons illustration

Winter, Spring, Summer, and Fall: “Tick season can be every season!” Did you know that ticks can be active throughout the year as soon as temperatures reach 4°C?

Illustration of a paw a hand and a leaf with the one helth logo

Ticks feed on pets AND people. And some ticks can transmit disease-causing agents like the ones that cause Lyme disease. ONE HEALTH is the idea that multiple groups can work together to better protect the health of humans and animals, and the environment they share. Your veterinary team is the best resource if you have questions about ticks and Lyme disease and your pet. Ask your family doctor if you have questions about ticks, Lyme disease and your health.

#keepyourfamilysafe #onehealth #checkforticks

Illustration of a woman and a cat

Both pets and people can be a target for ticks and the diseases they carry. It is important to know how to protect your entire family (including the furry ones!)

Western tick image with a warning message

Post for Western Canada:

The Western blacklegged tick, the American Dog Tick, and the Rocky Mountain wood tick are commonly found in Western Canada. The Western blacklegged tick is found in British Columbia and is the species responsible for transmitting the bacteria that causes Lyme disease to pets and people. Check the potential tick activity in your area today so you can help protect your pet and your family members!

Post for Eastern Canada:

The blacklegged tick is the most common tick species found from Ontario to Eastern Canada. It is the species responsible for transmitting the bacteria that causes Lyme disease to pets and people. Check the potential tick activity in your area today so you can help protect your pet and your family members! Visit www.tickmaps.ca

#keepyourfamilysafe #onehealth #checkforticks

Spring Season

Illustration of a family with a dog and cat, on the right side there is a tick with this message : "Enjoy the outdoors while being tick aware!"
A man playing with a puppy with a text "Protect Puppy Playtime"

Warmer weather means more outdoor play with your puppies. So when temperatures reach 4°C and above, connect with your vet about tick protection.

#petparent #dogparents #puppy #puppygram #dogsofinstagram #tickseason

A puppy playing in a toy basket with a text "Puppies are full of surprises"

Don’t let fleas and ticks bother your furry little friend. Ask your vet about protection today.

#petparent #dogparents #puppy #puppygram #dogsofinstagram #tickseason

3 section representing information on ticks location and species
A woman sitting next to a puppy with a text "CHECK TREAT VACCINATE"

To help protect your puppies against Lyme disease, it’s best to take a three-pronged approach: do a manual tick check, treat for ticks and talk to your vet to see if vaccination against Lyme disease is right for your dog.

#petparent #dogparents #puppy #puppygram #dogsofinstagram #tickseason

Forest and field illustration

Quiz time! Ticks can be found in the following habitats:

a. Wooded areas

b. Leaf litter

c. Tall grasses

d. All of the above

#couldticksbethere #betickaware #yourvetknowsticks

A woman holding a puppy with a text "Puppy Love"

We all love our furry little friends. Ask your vet when you should start flea and tick protection.

#petparent #dogparents #puppy #puppygram #dogsofinstagram #tickseason

Illustration representing ticks location and informations

Thanks for participating in our quiz! Ticks can be found in wooded areas, leaf litter, and tall  grasses. They can be found in rural, suburban, and even urban areas if the right habitats are present. Be tick aware wherever you are!

#couldticksbethere #betickaware #yourvetknowsticks

A puppy laying in grass with a text "Early protection begins now"

It’s never too early to think about flea and tick protection for your puppies. Connect with your vet today.

#petparent #dogparents #puppy #puppygram #dogsofinstagram #tickseason

Summer and Fall Season

Muffin with small black seeds compared to ticks size
A dog playing with a tennis ball with tick informations

Fall is a great time to play outside. Don’t forget that blacklegged ticks are still active in November in most of Canada. Ask your veterinarian for a #TickControl medication that will keep your dog protected.

A dog and a cat under a blanket with ticks informations

All it takes is one unprotected pet in the house to allow a fall flea infestation to take hold. Treat all of your four-legged friends to help keep your house flea-free. Talk to your veterinarian about #FleaControl.

A cat scratching himself with a sofa and flea informations

Fall flea infestations can fill your home with thousands of flea eggs and larvae. It requires a minimum of 12 weeks of effective flea treatment to eliminate an infestation. Talk to your veterinarian about #FleaControl.

A dog walking in a forest with tick informations

Blacklegged ticks can be found in fall leaves. Make sure your dog is on #TickControl medication this fall to remain protected from September to November. Blacklegged ticks are the ticks associated with #LymeDisease.

How to Save Images & Text from this webpage

1.

To download the image press the “DOWNLOAD IMAGE” button under the wanted post, the download will start afterwards

2.

You can COPY the text directly from this webpage by selecting it and copying it with CTRL-C (or CMD-C) then, you can PASTE it with CTRL-V (or CMD-V) in the desired location.

How to Add Images & Text to Social Channels

3.

Log into your social media account.

4.

Right-click in the text field and select “Paste”. Adjust line breaks and spacing as required.

5.

Make sure that your post includes the hashtags #FleaControl or #Tick Control.

6.

Click on the “Add photo/video” icon. Select the image (.jpg) or animation (.mp4) you previously saved. For videos, make sure to title your video and add the post text as your video description.

Facebook social media interface

When adding your video make sure to specify the thumbnail you want to show when the video is not playing. The best frame to select for the ACT NOW videos is the first frame.

7.

Both the image and the text should now be visible in the post preview area. Finish by posting or tweeting live.

Social Media Best Practices

Let us help you with your social media. We have created images, animations and prewritten content so you can quickly and easily help bring awareness this fall to flea and tick control with your followers.

OVERVIEW

Pick the channel that best works for your business goals. All of them have something a bit different to offer.

Facebook: ages 18-44. Connect with people.

Twitter: ages 18-49. Two-way communication.

Instagram: age 35 and under. Photo-sharing.

FACEBOOK

With over 2 billion monthly users Facebook is pivotal for small businesses. Target your audience, promote services and enhance recognition.

Best Practices

• Best time to post: Thursday and Fridays from 1-3 p.m.
• Post with a purpose: Post useful information, and content they will remember like stories or statistics.
• Interact with your followers: Respond to questions/concerns as well as to positive/negative comments! Always be professional.

TWITTER

Consider engaging followers by ‘promoting’ your tweets. Let your audience know about industry news, awareness campaigns and upcoming events.

Best Practices

• Best time to post: Wednesdays and weekends at 1 p.m.
• Follow industry experts: Retweet messages that align with the philosophy of your practice.
• #Hashtags: Are an effective way to grow your reach, encourage engagement, and get discovered.
• Generate website traffic: Users often visit the website linked to that profile.

INSTAGRAM

It’s visual, simple and used by a younger generation. Go beyond the adorable pet photos – share your clinic’s mission and goals.

Best Practices

• Best time to post: Daily from 3-4 p.m.
• Post relevant and frequent content.
• Know your audience: Watch for trends daily from 3-4 p.m.

If you have any questions, or if we can be of further assistance in anyway,
please do not hesitate to contact your Merck Animal Health representative